The company was forced to detail its subscriber distribution on the American Stock Exchange. As a result, we have found where in the world the service is growing the fastest.
Netflix says almost everything about subscribers. For the first time, the number of SVOD services in the United States is detailed by market. So far, companies led by Reed Hastings have never risked doing so. Eventually, Netflix was forced to do so in legal documents provided to the SEC (Securities and Exchange Commission).
Although the United States and Canada remain the largest service markets, with 67.1 million subscribers, they have the weakest growth momentum. Compared to the third quarter of last year, subscriptions have only increased by 6.5%. However, this is the region where subscribers spend the most, spending an average of $ 12.36 per person.
Least Expensive South American
There is no doubt that the second market is EMEA (Europe, Middle East, Africa). This is the area favored by the US market services department, with no less than 47.4 million users. It is also one of the most dynamic companies, growing 40% in a year. However, subscribers are insignificant than Americans, spending an average of $ 10.26 per month.
Latin America is the third largest market for Netflix, with 29.4 million subscribers, a 22% increase over the same period last year. The average customer spends only $ 8.63 per month.
The most dynamic Asia-Pacific region
Finally, the Asia-Pacific region is the smallest region with only 14.5 million subscribers but the most active. Here, Netflix’s subscribers increased by 53% in one year, and monthly spending was $ 9.31.
If Netflix didn’t want to reveal them until now, these numbers suggest that the SVOD service has taken the lead globally compared to its current competitors (Apple TV +) or future (Disney +).
For example, in 2015, Netflix launched simultaneously in 130 countries, while Disney + is currently only available in 5 countries. Only Apple has taken the risk of launching its service globally, but its catalog is unparalleled and limited to ten types of content.