Can Instagram try to delete a very credible fake Zuckerberg video that told me? Social networks make sure not.
“Imagine: One person has complete control over the data stolen by billions of people, all their secrets, their lives, their future. I owe it all to Spectre. The ghost told me that whoever controls the data can control the future. ”
This statement by Mark Zuckerberg was posted in an Instagram video. If it is true, it may be cold later, but this is only the result of clever use of artificial intelligence.
In fact, it’s artists Bill Posters and Daniel Howe, co-authored with advertising agency Canny. For example, the latest research by researchers at Princeton University and Stanford University in the United States shows that it uses “deepfake” technology, which can develop at high speed. The video hijacked a 2017 interview about Russia’s possible interference in the US presidential election.
The poster, Howe and Canny didn’t try it, as they had posted Deepfake videos of Donald Trump and Kim Kardashian.
What does Instagram do?
But in the case of Mark Zuckerberg’s video, the problem is twofold. The video not only led him to make false statements (unfortunately, ridiculous and unnoticed), but also posted on Instagram. The social network belongs to Facebook and is therefore also managed by Zuckerberg.
For Instagram, the temptation to delete videos without any warning can be great. However, an Instagram spokesperson told the motherboard: “We will treat this content the same way we treat all misinformation on Instagram.” If a third-party information verifier indicates that it is false, it will be in the Explorer recommendations section and Filter it in the related Tags page. ”
Instagram has learned that it would be unfair to apply Ace to content that has a close impact on its business compared to other false information circulating on its network. In terms of brand image, this will be disastrous.