In the United States, the FTC has taken legal action against the Match.com app. Reason: Used the wrong profile to trick its subscribers.
Tinder, Meetic and OkCupid’s parent companies have just been sued by US trade regulators on Wednesday, September 25. The Federal Trade Commission (FTC) has accused the Match team of “putting users at risk of fraud”. On these dating apps, the company allegedly used fake profiles to increase the number of subscribers and deceive its users.
“Someone likes your profile”
According to the official press release, from June 2016 to May 2018, users purchased 499,691 subscriptions within 24 hours of receiving a message such as “Someone likes your profile” or “You like someone” . However, these messages will be automatically generated by the fake configuration file. More seriously: the company already knew.
“We think Match.com enticed users to pay subscribers via email because the company knew they were from fraud experts,” said Andrew Smith, the manager of the office. FTC Consumer Protection. He added: “Dating services should not use romantic scammers to improve their performance.”
In addition, regulators also point out that Match users are unaware that 25% to 30% of registrants “have committed scams, including romantic scams, phishing scams, fraudulent advertising and extortion.” .
The U.S. Federal Trade Commission (FTC) also accuses Match of defrauding consumers by assuring consumers that “no special person can be found after six months” for a free six-month extension. The complaint states that the terms of the sale were not clear enough and many users were required to pay for six months of new subscriptions.
For the same opacity, the FTC also believes that the company intentionally made it difficult for users to cancel subscriptions.
“No basis at all”
For Match, these are “completely unfounded” allegations. The organization said in a statement: “The FTC misunderstood internal emails and relied on selected data to make outrageous statements. We intend to defend ourselves vigorously.”
The company said: “Fraud is bad for business.” “That’s why we are fighting it. We will intercept and eliminate 85% of potentially problematic accounts within the first four hours, usually before there is no activity on the site, One day later, 96% of the problematic accounts were blocked and eliminated. ”
To resolve the dispute, Match said it was willing to pay $ 60 million, but did not reach an agreement with the FTC. Since the FTC’s announcement, Match Group’s share price has fallen 3% and its parent company Interactivecorp has fallen 4%.
Source : Reuters